“The screenshot sequence week finally gave our designer a reason to argue with growth using the same funnel language. We still disagree on icon tests, but at least we disagree on numbers.”
Studio · Bangkok
We teach product teams to read the App Store like a conversion surface, not a brochure.
Deveventgrid is a small analytics academy. Cohorts work from real App Store Connect and Play Console exports, then design listing changes that can be measured without waiting for a binary release.
See the Conversion Lab
- 18
- taught cohorts since the studio opened its Phayathai room
- 61
- SEA product teams who finished a lab or snapshot review
- 2.4 mo
- median time from first audit to first live listing experiment
- 2019
- year we stopped treating store screenshots as “design only”
Heard in recap calls
Teams talk about the module, not the vibe.
“Useful, though the Connect export walkthrough assumed more familiarity than our junior PM had. We paired her with a senior for week two and the lab landed.”
Flagship lab
App Store Conversion Lab
Six weeks on impression → product page → download, plus the reporting habit that keeps listing experiments from turning into taste debates. Taught in English, with Thai store seasonality built into the case work.
Next Bangkok evening cohort. Informational fee: THB 28,500 per seat.
Open the syllabusWhat the work actually covers
App Analytics, taught as decisions.
Funnel literacy
Product page conversion is not a single number. We unpack what App Store Connect includes, what it quietly drops, and how Play Console names the same step differently.
Listing experiments
Screenshot order, preview video length, and custom product pages — designed so a team can ship a test without waiting on engineering.
Stakeholder reporting
A one-page recap format our alumni use with PMs and growth leads. It names the limitation of the sample, not just the lift.
How a cohort runs
Evenings in Phayathai, homework on live listings.
Audit, not orientation
Week one is a structured read of your current store analytics. Teams without an app still work from a Deveventgrid sample catalog.
One change, one metric
Each pair commits to a single listing hypothesis and the conversion step it should move. We refuse “refresh the whole page” briefs.
Recap that survives a board slide
Final session is a critique of the write-up, including what the experiment cannot claim. That restraint is part of the grade.
Journal
Notes from store ops, not recaps of WWDC.
What “product page conversion” actually counts
A field guide to the denominator most teams misread in App Store Connect.
Songkran, payday, and Thai store traffic
Why a listing test that looks “flat” in April may still be a good test.
Screenshot tests without a binary release
How we sequence frames when the product UI cannot change this sprint.
Phayathai
If your store listing is already “done,” you are exactly the team we teach.
Write to the studio with a screenshot of your current funnel. We reply within two business days.
Contact the studio